Not consultants but real operators providing expert advice
Clubs will continue to be faced with rising operating costs such as payroll, health insurance, fuel, petroleum byproducts and food commodities, which will put more pressure on financial performance and limit the funds available for reinvesting in the club. Delivering the expected golfer/member experience in an environment of increasing costs and unpredictable revenues will require golf clubs to operate at a much higher level of financial sophistication. Private Club Associates can help your club achieve this level of sophistication through our suite of consulting services.
Just like the pros, clubs partnering with experts can achieve success
A qualified, unbiased opinion can either validate the need for change or be the impetus that leads to change. Private Club Associates’ comprehensive 560 question audit evaluates the golfer/member experience, the operating platform and the performance benchmarks for each department of your golf club. After visiting your golf club and conducting the audit, PCA will prepare a detailed report and presentation that explains findings and recommends actions needed to achieve the proper balance between golfer/member experience and financial performance. Private Club Associates Operational Audits focus on:
Private Club Associates’ audits probe the following areas:
Understanding if your club is successfully delivering the experience that your customers expect is vital to maintaining a competitive position in the marketplace. Using the market research techniques of leading consumer brands, PCA can develop a cost-effective customer feedback program for your club that uses online tools linked to your website such as comprehensive annual member surveys, brief everyday golfer feedback or even post tournament/banquet questionnaires.
At PCA, we believe that effective surveys are more than a single document. Effective surveys are a process. From start to finish, those administering and participating in the survey both have individual expectations. Subsequent to surveying your customers taking the next step and leveraging the information gathered, the development and communication of strategic action plans to improve operations is an intergral part of the survey process.
To be competitive in the marketplace, a golf club must own a unique positioning and communicate it effectively. Using our brand management experience from leading consumer brands, Private Club Associates can build a comprehensive marketing plan for your golf club that includes competitive research, brand positioning, product development, pricing, marketing calendars, creative development, and media plans. PCA also partners with Pipeline Agency to develop sophisticated membership marketing programming. www.pipeline.agency
Private Club Associates engages your members in the process—to identify the best prospects and to enhance the arrival of new members—and will train and coach your membership sales team to best showcase your club.
PCA can help your club build a complete annual financial budget using our “proprietary model” in less than two weeks!” Strong financial performance requires smartly constructed financial plans for each department of your golf club that accurately reflect the operating environment. With significant experience in developing line item annual budgets, multi-year financial projections, forecasting models, periodic business reviews and financial reporting packages, PCA is ready to assist your club improve its financial reporting processes.
Private Club Associates knows how critical it is to have a clear plan for your club’s future.
Private Club Associates (PCA) believes that a well defined mission statement is a critical component to overall brand development. A mission statement should answer the following four questions:
The second critical component of PCA's brand development philosophy is that a club must have a clearly defined market position. This begins with a "Positioning Statement" and is supported with products and services that are alligned with that position.
This implied promise is delivered through all experiences and interactions that members/guests have at the Club. This includes, but is not limited to:
Some of PCA’s Clients:
Blowing Rock Country Club-Blowing Rock, NC
McAllen Country Club-McAllen, TX
Alliance Country Club- Alliance, OH
Old Palm Golf Club-Palm Beach Gardens, FL
The Riviera Country Club-Pacific Palisades, CA
Bray’s Island Plantation-Brays Island, SC
Rockrimmon Country Club-Stamford, CT
Lakewood Ranch Golf & CC-Lakewood Ranch, FL
Bent Creek Country Club-Lititz, PA
Royal Palm Yacht & Country Club, Boca Raton, FL